The Coaching & Behaviour Lab

Every decision
has a reason.

Our job is to understand it —
so we can help others understand themselves.

Cohort One — starting 7 September 2025 9 places only
Apply Now
Why CAB Lab

Teaching someone to control a car
is only part of the job.

Most drivers involved in collisions already know the rules of the road. The failure often lies not in knowledge or vehicle control, but in the person — their judgements, emotions and decision-making under pressure.

If we want safer roads, we must look beyond vehicle control and begin to understand the human factors that shape driver behaviour.

CAB Lab is a professional community for instructors who want to explore coaching, psychology and the deeper influences behind how people drive. It is for those who believe that developing self-aware, reflective drivers has a greater impact on road safety than simply identifying faults and prescribing solutions.

Together we examine the thoughts, emotions, motives and identities that sit behind behaviour behind the wheel.

Because safer drivers are created when people begin to understand themselves.
The Three Lens Model

Every coaching conversation can be
viewed through three lenses.

At CAB Lab we believe that creating safer drivers begins with understanding ourselves, understanding others, and understanding the behaviours that emerge from the interaction between the two. The Three Lens Model provides the foundation for every discussion, every module and every coaching conversation throughout the programme.

The Three Lens Model — three overlapping circles representing Self Awareness, Understanding Others, and Behaviour Management
Self

Awareness

Understanding who we are — our values, beliefs, emotional responses and the identity we bring into every coaching conversation.

Others

Understanding

Understanding who they are — how our learners think, feel and make decisions, and what shapes their behaviour behind the wheel.

Behaviour

Management

Understanding what emerges between us — the dynamic interaction of two people, and how coaching can shape that exchange for lasting change.

The Programme

The Journey

  1. Apply

    Complete a short application so we can ensure CAB Lab is the right fit for you.

  2. Join the Cohort

    If accepted, you'll become one of just nine Associates beginning the journey together.

  3. Explore

    Over eight months, work through eight modules exploring the psychology, coaching and behavioural science behind safer driving.

  4. Implementation

    Put the ideas into practice through discussion, reflection and real coaching conversations with your own pupils.

  5. Develop

    Refine your understanding alongside your cohort as your confidence, thinking and coaching continue to evolve.

  6. Graduate

    Complete the programme with a deeper understanding of driver behaviour and a new approach to creating safer drivers.

  7. Practitioner Optional

    Demonstrate your application through evidence and reflection to achieve Practitioner Verification.

  8. Alumni

    Remain part of the CAB Lab community with continued access to resources, discussion and future developments.

What's Different

This is not a course.
It is a professional development experience.

01

Small Cohorts

Maximum nine Associates per cohort. Not a compromise — a deliberate choice. Real professional development requires genuine discussion, challenge and trust. That cannot happen in a crowd.

02

Evidence First

Every module is grounded in research from psychology, behavioural science and coaching practice. We do not teach opinion. We bring academic rigour into the driving instructor's world.

03

Professional Challenge

CAB Lab will challenge the way you think, not just the way you teach. We ask difficult questions and sit with uncomfortable answers. This is for instructors who are ready for that.

04

Real Application

Everything connects to your coaching conversations. Theory without practice is not enough. Every idea explored in CAB Lab is designed to change something in the car tomorrow.

Cohort One

CAB Lab is not
for everyone.

It is for instructors who are ready to look beyond vehicle control — who believe that understanding people is as important as teaching them to drive. If that is you, we would like to hear from you.

Applications are reviewed personally by Lee Jowett. Each cohort is limited to nine Associates to ensure the depth of discussion and professional challenge that CAB Lab is built on.

9 Places per cohort
8 Months
Sept Starting 7 September 2025
Apply Now

Not sure if CAB Lab is right for you? The application is short and there is no obligation. We will always respond.